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Announces a virtual concert starring Bebe Rexha and an AR pop-up shop.
December 8, 2020
By: Happi Staff
NYX Professional Makeup has debuted a multi-platform digital strategy to release its Spring 2021 product collection, including a virtual Triller concert by Diamond-selling singer-songwriter Bebe Rexha and an augmented reality pop-up shop within the platform. The Snapchat-powered virtual store allows consumers to dive into a fully immersive shopping experience within the Triller app, including virtual try-on and gaming that can be experienced in both places. Leveraging Snapchat and Triller On...
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